Friday, 2 March 2012

A day at the Excel Franchise Show

Hayley Forder, Marketing Executive at Signs Express HQ in Norwich, reveals her day at the Franchise Exhibition, London Excel.

6am
I like to get up early and begin my day with a workout followed by a gentle swim to prepare myself for a busy day exhibiting.

8.30am
Time for breakfast with my colleague’s, decided to have a healthy option of scrambled eggs on toast with a side order of fruit.

9.30am
So its time to head towards to the Excel show, luckily we got here yesterday and set up the stand so it’s a nice gentle walk to the exhibition hall.

10am
The grand opening begins, and I can see more and more ambitious entrepreneurs walking through the door excited at the opportunities open to them.

11am – 2pm
So far it has been an extremely busy day; it’s been great to listen to what people want out of a business.  From what I have seen today it seems like a majority of people all want to have a change in lifestyle from their franchise, this is very refreshing to know its not all about the money side of things. 

2.15pm

My Director Tony March has just got back to the stand after giving an inspirational talk at one of the seminars, it appears to have gone rather well!

3 – 5pm
I have had some really good chats with prospective franchisees, talking about how our franchise covers a wide variety of sectors which seems to be really attractive especially being a B2B franchise.  Some of the people that are visiting the show have never visited one before so it’s a great opportunity for them to see what  ourselves and other franchisors have to offer.

6pm
Wow!  What a day, we have given away lots of our literature and have met some great prospective franchisees!  Looking forward to catching up with them at one of our free open days.

7pm
Time for a quick swim to help my tired aching feet!

8.30pm
Were heading off to a lovely Thai restaurant just overlooking the Royal Docklands, its been great to relax and unwind with my colleagues and talk about all the interesting people that we have met during the show.

11pm
Well it’s been a long day and I'm finally in my bed ready for the second day of the show, good night :)